Download Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials.1z0-477.Train4Sure.2017-12-01.39q.vcex

Vendor: Oracle
Exam Code: 1z0-477
Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Date: Dec 01, 2017
File Size: 32 KB
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Demo Questions

Question 1
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
  1. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
  2. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
  3. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
  4. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Correct answer: ABC
Question 2
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proflle list contact from opt-in to opt-out? (Choose three.) 
  1. Recipient deletes a promotional email from the inbox.
  2. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
  3. Recipient selects a Reply-to unsubscribe in a promotional email.
  4. Recipient registers a SPAM complaint for an email.
  5. Recipient inbox is full, so the promotional email is rejected by the server.
Correct answer: CDE
Question 3
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically. 
How can they accomplish this?
  1. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
  2. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
  3. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
  4. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Correct answer: B
Question 4
You need to comment your RPL code so that it doesnt get generated in the source HTML for a campaign. 
  1. <!-- and -->
  2. <#-- and -->
  3. <comment> and </comment>
  4. <<-- !~ -->
Correct answer: B
Question 5
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.) 
  1. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
  2. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
  3. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
  4. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
  5. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Correct answer: ADE
Question 6
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
  1. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
  2. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
  3. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
  4. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
Correct answer: C
Question 7
In RPL, how do you reference a value in a data source? 
  1. data_source.field_name
  2. fieldname
  3. project_name.field_name
  4. data_source_alias.filed_name_alias
Correct answer: B
Question 8
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
  1. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
  2. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
  3. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
  4. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Correct answer: D
Question 9
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions). 
Which four steps should you perform to make this possible? (Choose four.)
  1. You must purchase Premium tracking in order to support link tracking in Responsys.
  2. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
  3. In the SMS campaign message designer, enable conversion tracking.
  4. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
  5. In the SMS campaign message designer, you must enable link tracking for the campaign.
Correct answer: BCDE
Question 10
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys. 
What is your next step?
  1. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
  2. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
  3. Create an Import Supplemental Table job in Responsys for this file.
  4. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Correct answer: A
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